Here’s an example: Pull&Bear offers a discount in a welcome newsletter. Using popups to embed your forms allows you to position your form anywhere on the page, maximizing the chances that your users will see it. The first and easiest way to collect emails is to add a newsletter signup popup to your store. Click Export Contacts under Export your email contacts:.From your Ecwid admin, go to Marketing → Newsletters.If you send newsletters with Mailchimp, connect your Mailchimp account to the store and new customers along with other store info will automatically get to your Mailchimp account. This option requires advanced programming skills and knowledge. For example, Marsello.Īlternatively, you can create your own integration with a mail service using the API. If you want to use another email service, check if there is a ready app in the App Market that will let you connect it with the store. See the detailed instructions: Sending newsletters with MailChimp. You can easily connect your store to Mailchimp and use it to send out newsletters. Let’s take the ASOS newsletter as a good example: Always give your audience a chance to unsubscribe from your list – it helps to maintain credibility. Your email address, and links to social media pages. Adding a photo of your face also increases the human connection. It helps to humanize the brand and make the interaction more personal. It must encourage readers to go to your website, so make it bright and inviting. Promotional content is appropriate only if you’re speaking about deals and offers. Keep your newsletters informative, entertaining, and educational. It might be customized, for example, you can greet recipients by their name. Use visuals, fonts, and colors to break up blocks of text and establish visual hierarchy.
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